Diamond guide

Four factors set most of a diamond's price: cut, color, clarity and carat weight. Knowing how each works helps you spend where it shows.

Diamond shapes

Shape is a matter of taste, but it affects price, durability and how large a stone looks.

Common shapes

Exotic and antique shapes

Exotic and antique shapes have fewer buyers, and many have no standard cut grade. Availability and pricing vary, so ask us to source one for you.

Want help applying this to your budget?

Tell us what you are looking for and we will explain the trade-offs on real stones.

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